Mittwoch, 25. Juni 2008

AVE FEMINA

unique style shoes from slovenia for collectors and experts.
the Ave Femina series of shoes represent precisely what ave femina literally means: a greeting -adoration of woman.

spring/ summer collection


fall/winter collection


more info about ave femina
Shoes by Leonora Mark's design studio are devised as opuses rather than dictated by the order of seasonal collections. If fashion industry defines styles of seasonal collections, Leonora Mark creates shoes according to the principles better known in art, with production opuses collected in the artist's portfolio. The production runs continuously throughout the year and the artist divides it according to individual themes; every subject is woven into a story explaining every particular model. Her shoes do not attend to feet merely as a functional solution or a formalistic excess but, rather, as a poetic extension of the body walking upon the carpet of the story according to which the shoes were made.

In the process of creation these shoes are not treated as mere footwear; they are made with ardour – outside as well as inside – just as watchmakers make their masterworks. Materials and segments of these shoes are layered in a manner that suits their form, sensitivity, harmony and exactness. They are made as precise mechanisms and they perform excellent even if not in the role of shoes. They attract when walked in, but also when held in our hands or looked at on a shelf. These shoes are made for the feet as much as for the eye and the hand.

Prime materials are selected according to the stories authenticating the shoes, while the material is occasionally included in the story itself. With an eternal shoe in mind, the materials and execution follow the idea that shoes accumulate their value in time, just as artistic artefacts with their immortal poetics do. These shoes are made manually in all phases of production. They are due to provoke a lasting appeal and therefore we will keep them for life as objects. Leonora Mark's shoes even subvert the maxim that it is merely jewels that pass from one generation to the next.

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